Sethi Couture San Francisco

A simple yet significant luxury in one’s wardrobe, jewelry is meant to be effortlessly worn and celebrated, not be tucked away in a box. Each Sethi Couture design is purposefully imagined with the intention of elevating everyday life while embodying heirloom quality that can be cherished and passed down for generations to come. Sethi Couture is designed by both Pratima and Prerna Sethi, using natural color diamonds, alongside beautiful white rose, briolette, and old mine cuts. Elegant jewels are created with lively hues and unexpected cuts. Our signature style depicts an old world charm yet contemporary glamour, evoking a rich history and timelessness. Set upon the backdrop of 18kt gold, the captivating pieces transcend time, place, and occasion.

For more information about the products and services offered by Sethi Couture's visit our office located at 101 Utah Street #203 in San Francisco, CA 94103 (we are open 9am to 4pm), or simply call: (415) 863-1475.